KUCHING — As Malaysia’s revised Sales and Service Tax (SST) takes effect on July 1, fruit sellers in Kuching are bracing for possible price hikes, especially on imported fruits facing an added 5–10% tax.

Despite concerns, many traders like Liew Sze Puing believe demand will hold, with customers likely adjusting their choices based on affordability. Sharon Tan echoed this, noting pricing remains uncertain due to unclear updates from importers.

However, Ho, a fruit shop owner in Tabuan Jaya, warned of potential losses, saying he plans to reduce imported fruit stock if prices spike. He added that increased competition from malls and rising costs could push small fruit businesses out of the market.

The government has allowed a grace period until December 31, 2025, for businesses to adapt to the new SST changes.