MSM Malaysia Holdings Bhd, the country's leading sugar producer, has officially appointed Dr. Mazatul 'Aini Shahar Abdul Malek Shahar as its Group CEO, effective today. She brings over 30 years of experience in corporate transformation and was previously a key figure at Proton and Cagamas.

Dr. 'Aini is expected to lead MSM through a critical period of strategic growth and operational refinement. Her expertise in mergers, acquisitions, and fundraising is seen as a vital asset for the company as it navigates fluctuating global commodity prices and seeks to expand its export market.

Market analysts have reacted positively to the appointment, noting her strong track record in turnaround management. Her leadership will be essential in maintaining MSM's dominance in the local market while exploring sustainable energy initiatives within the sugar industry.