Hundreds of fans gathered at GSC Mid Valley Megamall today for a special pre-launch event for the Chinese New Year blockbuster 'Night King'. While the lead actors were not present in person, the event featured life-sized holographic displays and interactive games that allowed fans to win limited-edition movie premiums.

The event served as a major push for advance ticket sales, which have reportedly been selling out for the first three days of the festive season. 'Night King' is expected to be the biggest competitor against local titles during the Lunar New Year, thanks to its high-budget action sequences and popular Hong Kong cast.

Cinema staff noted that the "Fan Zone" set up in the lobby will remain open until the film's official release on February 16. This type of experiential marketing is becoming a trend in Malaysia, as distributors look for creative ways to draw audiences away from streaming services and back into physical theaters.