What really makes a YouTube video go viral? Is it the algorithm, watch time, thumbnails, consistency… or something deeper that most creators still fail to understand? In this powerful conversation, we sit down with Ajay Vidyasagar, Managing Director of YouTube, to decode the reality of content creation, audience behaviour, creator growth, and the future of digital media. From understanding how YouTube evolves, to what separates successful creators from the rest — this episode is packed with insights every creator, filmmaker, entrepreneur, and storyteller needs to hear. ️ In this episode: • How YouTube growth actually works • Mistakes most creators make • The truth about virality • Building long-term creators, not short-term trends • The future of content in India • What YouTube looks for in creators Whether you're a beginner trying to grow or an established creator navigating the changing digital landscape — this conversation will change how you look at content. Guest: Ajay Vidyasagar Managing Director, YouTube