KUALA LUMPUR, Jan 4 — The Malaysia External Trade Development Corporation (Matrade) is stepping up efforts to support the global expansion of Malaysian exporters, with its 2026 roadmap outlining 203 high-impact trade promotion programmes.

Newly appointed chief executive officer (CEO) Abu Bakar Yusof said the programmes reflect Matrade’s unwavering commitment to propelling Malaysian brands into the global marketplace.

“This initiative is designed to strategically empower 13,400 Malaysian companies, particularly micro, small and medium enterprises (MSMEs), in the export market,” he said in a statement today.

Abu Bakar, who became Matrade CEO on Dec 20, 2025, also emphasised the agency’s priority of ensuring seamless continuity and sustained export momentum under the 13th Malaysia Plan.

“Matrade remains dedicated to delivering tangible outcomes for our exporters while fostering an ecosystem that drives inclusive and sustainable growth for the nation’s economy,” he added.

Meanwhile, the 2026 strategic roadmap highlights a strong focus on business continuity and human capital development, including strengthening workforce competencies to address emerging global megatrends such as artificial intelligence, as well as challenges arising from tariff impacts and evolving trade dynamics.

In addition, Matrade will pursue strategic collaborations by deepening public-private partnerships with prominent local and international entities to strengthen the trade and export ecosystem and facilitate global expansion for Malaysian companies, particularly MSMEs.