KUALA LUMPUR — Spider-Man fans are swinging into Pavilion Damansara Heights as TGV Cinemas transforms the mall into a superhero haven for Hero-Con, running until August 2.

Malay Mail joined the crowd yesterday as Spider Man commanded the spotlight, flanked by fellow superheroes, local favourites and a carnival of family friendly activities for fans of every age.

Designed as a community hub, Hero-Con is the place for superhero devotees to gather, connect and celebrate the ideals embodied by their icons.

And while Spider Man dominated the stage, the convention also honoured homegrown champions like Ejen Ali and BoBoiBoy.

More than 30 booths are featured at Hero-Con, offering visitors a range of collectibles, comic books, merchandise and interactive activities from Spider-Man face painting to thrilling Spider-Man video games. 

Among the exhibitors is Retro Comics, operated by full-time comic book collector Jeremy Shia, 37, who sells classic Spider-Man comics alongside titles from DC and independent publishers.

Established in 2019, Retro Comics grew from Shia’s decades-long passion for collecting comics, with a personal collection that has expanded to around 55,000 issues, many now available for sale.

Shia said the business has increasingly focused on participating in pop-up events and conventions, with Hero-Con being one of its latest appearances.

“Our goal is to introduce the younger generation to comic books,” he said.

“This event is a great fit for us.

“It’s very interesting, and we’re excited to be part of it.”