KUALA LUMPUR — Meta has officially rolled out a dedicated Instagram app for Apple TV users in Malaysia and globally. The new application enables you to watch content natively on your television without needing to cast or mirror from a mobile device.

This is Meta’s latest effort to bring its video-first experience to shared household screens.

What you can do with Instagram on Apple TV

Instead of traditional feed browsing, the big-screen app focuses entirely on lean-back video consumption. You can watch short-form Reels, longer creator uploads and live broadcasts on your television sets.

The interface is built around interest channels that auto-play continuous video streams, making it simple to discover new clips or catch up on content from followed accounts.

Playback continuity is also supported, allowing you to resume videos seamlessly between your phone, tablet and Apple TV.

What you can’t do with Instagram on Apple TV

Because the app is tailored purely for viewing video, core social features from the mobile client are absent. You cannot create or publish posts, Reels or Stories directly from your television.